Avatar: Fire and Ash, the third outing in James Cameron’s blockbuster sci-fi adventure series, has topped the US and Canada box office on its opening weekend.
The latest in the franchise took an estimated $88m (£65.5m), but that was significantly down on the $134m (£100m) that Avatar: The Way of the Water took on its opening weekend in 2022.
However, the Avatar franchise is known for its longevity at the box office, so its opening weekend figure will probably increase significantly in the coming weeks.
Both 2009’s Avatar, which was considered groundbreaking for its revolutionary use of technology, and sequel The Way of the Water, held on to the top box office spot for seven consecutive weeks.
“The openings are not what the Avatar movies are about. It’s what they do after they open,” David A Gross of Franchise Entertainment Research said.
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