Amsterdam has become the world’s first capital city to ban public advertisements for both meat and fossil fuel products. Since 1 May, adverts for burgers, petrol cars and airlines have been stripped from billboards, tram shelters, and metro stations.
At one of the city’s busiest tram stops, adjacent to a grassy roundabout bursting with vibrant yellow daffodils and orange tulips, the poster advertising landscape has changed.
They now promote the Rijksmuseum, the national museum of the Netherlands, and a piano concert. Until last week it was chicken nuggets, SUVs and low-budget holidays.
Politicians in the city say the move is about bringing Amsterdam’s streetscape into line with the local government’s own environmental targets.
These aim for the Dutch capital to become carbon neutral by 2050, and for local people to halve their meat consumption over the same period.
📤The Scope news
